Until now, we’ve built our entire ZenSports peer-to-peer sports betting business by selling directly to consumers. With the launch of our new ZenSports for Businesses product suite, we are now expanding into a new enterprise offering that will give sports industry organizations the ability to harness the power of ZenSports’ peer-to-peer sports betting and cryptocurrency technologies.
To recap, the ZenSports consumer product is a mobile peer-to-peer sports betting marketplace where anyone can create and accept sports bets with anyone else in the world, without the need for a centralized bookmaker. Consumers can quickly and easily create their own bets with their own odds and terms, or accept bets that others in the marketplace have created, all at a fraction of the cost that traditional bookmakers charge and all right from their phone. As a decentralized marketplace for sports betting, ZenSports is eliminating the need for a bookmaker altogether, and giving bettors a cheaper, faster, and more trustworthy process for wagering on sports.
ZenSports created its own cryptocurrency utility token called SPORTS last July, which consumers can use for placing bets, earning discounted betting fees, and getting cash back, bonuses, and other rewards. Betting with SPORTS tokens gives customers a more exciting and rewards-driven experience for wagering on sports than what traditional bookmakers offer. Since launching our SPORTS token in July 2019, almost 100% of all bets within the app have been made using SPORTS tokens, even though we also offer the ability to bet in Dollars or Bitcoin.
More on how ZenSports works here:
It is now ZenSports’ goal to also give other sports ecosystem partners access to our peer-to-peer sports betting platform, as well as our SPORTS cryptocurrency token. There are numerous enterprises within the sports industry that are looking for a white label solution for betting on sports. While other traditional bookmaking software solutions exist, none offer the same peer-to-peer, decentralized marketplace for sports betting like ZenSports does. In addition, the loyalty and rewards programs at many of these other companies need to be revamped or are non-existent. Our SPORTS token and cryptocurrency / blockchain technology offer a perfect solution to drive loyalty and engagement with the audiences of these partners, just like it does for ZenSports.
We’re especially bullish on the integration of SPORTS tokens into the payments and rewards programs of other sports ecosystem partners. We’ve seen first-hand how exciting a cryptocurrency-based rewards platform is for consumers, and how it creates deep loyalty and engagement. Our customer churn at ZenSports is non-existent because of the loyalty and rewards that we’ve built around our SPORTS token. Now think about integrating SPORTS tokens into other access points within the sports ecosystem, such as online merchandise, media/content, event ticketing, in-game food and beverage, and professional sports teams/leagues, thereby creating an entire payment and rewards system from beginning to end for sports enthusiasts.
We couldn’t be more thrilled about this launch, and we’re excited to begin working with big name brands within the sports industry!